We have made the difficult decision to pause the Popped service.
With Popped, we wanted to create a link between amazing wine growers and wine lovers. Our goal was to allow our members to expand their wine boundaries and enjoy exploring wines from regions they wouldn't usually go for.
The feedback was amazing: people loved the concept and signed up for Popped. It grew, in many ways, much quicker than we expected and we were rapidly overwhelmed by the amount of work on hand – from developing the technology, the branding, sourcing wines, creating the stories for each grower and regions, packing and distribution.
We quickly realised that a full-time dedicated team was required to fulfil our vision and deliver a great product.
However, the most important and challenging wall we hit was the bridge between Popped and the smaller, independent wine growers. We are now convinced that in order to meet this challenge, we need help! Popped is about wine discovery, it’s about finding people who are passionate about making amazing wines and bringing their product to you. In its current format, we are lacking the bridge and without the bridge our adventure is lacking the popping effect.
This is the reason why we have decided to pause the Popped service, until we find the recipe to connect the wine growers with you.
If you have any questions, feedback or comments, please feel free to get in touch with me directly on email@example.com or replying to this email. I really value feedback. I’m very sorry for the inconvenience this may cause you, and thank you for your understanding and patience.